#Pillow cube pro price code
#Pillow cube pro price free

To identify these diggers we added this button at 3 strategic locations on the page: To work around this constraint of keeping page design unchanged we create mechanisms for shoppers to raise their hands if they are looking to dig deeper. We want the page to be on-brand for the client. Our strategy, for any test, is to keep the page design unchanged. And staying longer increases the probability of them buying. Humans work hard to stay consistent so this simple click will get them to stay longer. Most click Yes and by doing so are making a commitment. It’s impossible to properly explain what makes the Pillow Cube PRO so amazing in 29 seconds.” line, and below that we’re asking if they are willing to spend more time with us. To produce this effect we added a “The average shopper spends 29 seconds on a product page. The longer they spend reading my pitch, the higher the likelihood of them buying.

Before I can convert this buyer I need to get them to agree to spend more time with me.

This is the most important element of all.

The next two underlined sections (in the screenshot above) have been developed to communicate confidence. That isn’t an untrue statement- the product truly has been developed in the lab, we just wanted to make that point stand out more, thus the sentence structure. This is why we used the term “lab” in the copy.

Since this is a technical product we wanted to double down on demonstrating expertise.

It’s there because we know shoppers like knowing they’ve stumbled onto something rare. The “They never make it this far” line is very intentional.

It’s for this reason the opening needs to connect. New visitors land with one foot out the door.So, at this strategic location (arrow in screenshot below), we added the What makes this a pro? link. To pull out her credit card she needs a compelling reason for why paying more for PRO (versus the CLASSIC model) is a good idea. Think about it- the shopper on this page is saying she wants the PRO model. Marketers are scared to say anything that could make another product on our site sound inferior, so they don’t say anything. This PRO page is competing against Pillow Cube CLASSIC even though that’s our product too. has two models- Pillow Cube CLASSIC and Pillow Cube PRO.

#Pillow cube pro price code

It’s the ultimate cheat code for the marketer. Now I know which parts of my sales pitch need reinforcement. This data is collected via these clickable buttons that are added at strategic locations across the sales pitch. But, as the copywriter, I need to know how individual arguments in my sales pitch were received by the buyer. PS: notice the buttons added to the bottom of the pitch in the screenshot above.īy default, the test tracks overall conversions. In the screenshot below, this general area is a hotspot, so we added our Quality matters link right next to it: The first thing shoppers do is look at the price tag. The four key sales pitch changes we made- A: Here is a screenshot of what the mobile page looked like before we got started. This is the group I want to convince this is the group our test went after. They are nervous about the near $90 price tag. They’re skeptical it will deliver better sleep. They see this odd-shaped pillow as a gimmick. The second group is way more skeptical. This group is already buying, the client doesn’t need our help converting them.

#Pillow cube pro price free

One group sees the cool pillow, reads the reviews, and is ready to try it (the brand offers free shipping and returns). There are two types of people on this page: The total lift of those tests adds up to 20% or more. Over a 90-day project, dozens of tests are run. This viral video was driving a ton of traffic to their bestseller page.